25 Essential Twitter Statistics You Need to Know in 2023

Twitter is constantly changing and with the a new owner, the renowned Elon Musk, the platform has underwent some drastic changes with its blue tick and the way each users reach each other on the plaform. In this article, we’ll look at some key stats and facts about the beloved platform which has become the go-to for sports fanatics, celebrity gossip, and funny situations.

Important Twitter Stastistics to Know

  1. Twitter users follow an average of 405 accounts
  2. 62.9% of Twitter users are male
  3. Users aged 18-34 like Twitter the most out of all generations
  4. 23% of American Twitter users list their job in their profile
  5. 23% of users say most of their Tweets are political
  6. 66% of hyperlinks Tweeted from leading accounts point to print, TV, or wire news sources
  7. The typical average organic Twitter engagement rate is 0.05%
  8. 50% of people age 16-24 use social networks for brand research
  9. Only 43% of marketers are promoting their business on Twitter
  10. Twitter ads reach 10.7% of all internet users.
  11. Twitter has a revenue of $5.08 billion
  12. Twitter is the least popular social media platform amongst construction workers. Behind Facebook, Instagram, and TikTok.
  13. Average daily usage is 34.8 minutes/day
  14. Ad view time on Twitter is 26% higher than other leading social media platforms
  15. 53% of people on Twitter are more likely to be the first to buy new products
  16. Twitter’s brand value growth rate in 2022 is 85%
  17. Twitter is the 15th most popular social media in the world in terms of users.
  18. 69% of Twitter users in the U.S. use the platform to get news.
  19. 96% of Twitter Users in the U.S. Report Using the Platform Monthly.
  20. Using 1-2 hashtags can get you 21% more engagement.
  21. 12% of Construction brands use Twitter to promote their services.
  22. Utilising multiple hashtags enhances reachability on the platform.
  23. 85% of SMB users on Twitter say providing customer service is important.
  24. 92% of companies tweet more than once a day.
  25. The Cost-per-engagement (CPE) on video adverts is now 50% lower.
Abbie Wilson
Abbie Wilson has years of experience in the DIY & construction field having covered roofing, plumbing, and general DIY for various award-winning publications.

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