21 Useful TikTok Statistics You Need to Know in 2023

TikTok is a giant platform with millions of users around the globe, shifting the social media space as we know it. In this article, we’ll illustrate just some of the most amazing statistics about TikTok and why you should know them.

Essential TikTok Statistics & Facts to Know

  1. TikTok app is currently available in 154 countries. It is in the top 10 overall in 124 of these countries and in the top 50 in 140 of them.
  2. TikTok had over 200 Million users in India when it was banned in 2020
  3. Nearly 80% of Revenue Comes From China
  4. More Than 90% of TikTok users are on Android Devices
  5. CapCut is the official editing software recommended by TikTok (It is also owned by the same parent company.)
  6. TikTok reached one billion users in the third quarter of 2021 and is expected to reach 1.8 billion by the end of 2022.
  7. 409.1 million users aged 18 to 24 (38.9% of TikTok’s ad audience aged 18 and above)
  8. In 2020, the App Was Valued at $50 Billion by investors
  9. There are 120.5 million monthly active users on iOS devices alone.
  10. TikTok users spend 22.9 hours per month on the app; Youtube clocks in with a slightly higher number at 23.4 hours monthly.
  11. TikTok surpassed a huge milestone, one billion global active users.
  12. Black and Hispanic teens report using TikTok more frequently than White teens.
  13. 78% of TikTok users are there to find funny or entertaining content, while 35.1% use TikTok to follow or research brands.
  14. TikTok ranks fifth in total usage time (behind Youtube, Facebook, WhatsApp, and Google Chrome).
  15. On TikTok, you’ll find your advertising audience skews female: 53.1%.
  16. 20.6 percent of consumers who purchase products over social media say they do so all the time on TikTok.
  17. Brands create 3.7% of the content on TikTok.
  18. The top 10 nations with the most TikTok downloads from the Apple App Store are the US, Mexico, UK, Canada, France, Brazil, Russia, Germany, Turkey, and Italy.
  19. 92.4% of TikTok’s users are between the ages of 13 and 34, while just 5.9% are between 35 and 44 and 1.67% are between 45 and 54.
  20. Roughly 64% of TikTok users say that they can be their true selves on the platform and 56% say that they can post videos they wouldn’t post anywhere else.
  21. 90% of TikTok users reported that sound is an essential part of the TikTok experience.
Abbie Wilson
Abbie Wilson has years of experience in the DIY & construction field having covered roofing, plumbing, and general DIY for various award-winning publications.

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